These days more than ever people are quite simply glued to their computer screens. More often than not they are using social utilities such as Facebook, Twitter and YouTube to help them communicate with their friends and family who may live far away from them. While this is well and good the reality is that these tools can also be used in conjunction with your online business to help make you successful. While we could go into a great bit of detail about facebook, and other social networks for the sake of simplicity we are only going to discuss Twitter and how it can help make your business stronger if you put in the time and effort with it.

What is Twitter
Quick refresher for those of you who may live under a rock. Twitter is a social messaging utility which allows people to send out “tweets” which are limited to 140 characters at a time. As a twitter user you are able to follow people, meaning you can see their tweets on your timeline and they can do the same. Many people opt to follow famous people or other high profile characters with hopes of someday interacting with them.

While this is all well and good the purpose of this article is to teach you the way you can wield twitter for success in business so lets get down to it.

Twitter Search
The twitter search function is one of the most powerful mediums on all of the internet if used properly. In essence what you are supposed to do is type in something that relates to your business. So for instance if you are a dentist, you could search for dentistry, teeth whitening, cavities etc. When you do this you will see all of the people who have tweeted something that contained your search terms. Im sure you can already begin to see why this is so powerful, but continue on reading.

Interacting With Them
Once you have made a search its important that you interact with these people. Though its important to not get this confused with spam. I DO NOT want you sending messages to these people saying “Hey check out my website about dentistry”, rather you should offer help, tips, tricks, solutions etc. Start a conversation with the “patient” and let the rest take care of itself.

Branding
The key also is to ensure that you are properly branded on your twitter page. This means you should have your website URL listed and you should also have a properly designed background because first impressions are literally everything.

This was not a soup to nuts tutorial on using Twitter but it should give you a pretty good idea of what you should be using twitter for if you want to grow your business and build a following in the mean time.

To chat with me on twitter feel free to message @PeterJFoti and say whats up.

 

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