Why You Need To Integrate Social Media in Your Marketing Strategy
A recent study by Regus shows that there has been a 7% increase in the number of businesses using social media marketing over one year. This number is expected to keep rising in future. This is an indicator that more businesses are finding social media a helpful tool for increasing business. If you have been contemplating what social media might mean for your business, here are some of the reasons why you should integrate it in your marketing strategy.
Promoting your business online demands that you build brand awareness and a good reputation. It can be quite hard given the fact that there are other similar businesses you have to compete with. Also, adverts and banners have been found to have little effect on consumers. On the other hand, using social media brings your business directly to consumers. By engaging them in social networks, you have a better chance at building reputation and credibility for the business.
Social media marketing can be effectively used to bring more traffic to your website. This means that you won’t have to rely only on SEO to bring traffic through the search engines. In addition to this, links from social networks to your website can improve the overall SEO of your website.
Using social media as a marketing tool will enable your business interact with consumers in real time. This for one will help to build loyalty in existing customers. In addition, it can be used for market research purposes where you will get to learn what consumers think about your products in real time.
You can also use social media as a way to keep track of your competition. Since many businesses are already using social media, you can follow your competition in their social networks and use the information to better your strategies.
If implemented well, social media marketing will enable you get new customers through referrals. If your existing customers are confident in your products, it is likely that they will endorse them to their social network friends.
From the reasons above, it is clear that social media marketing is an invaluable tool if you want to increase your business. It is important therefore to consider setting up a social media marketing strategy for your business soonest and implement it.
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