Have you ever bookmarked or added a website you found while surfing the Internet to your Favorites folder? If so, then you have a basic understanding of what social bookmarking is all about.

Social bookmarking is a Web-based service where Internet users create, organize, store, manage, locate, classify, rank, and share Internet resources in a single location that is accessible from any computer with an Internet connection.

These social websites are communities based on broad or niche specific topics like Social Community of Webmasters, Social Community of Video sites, etc. Social bookmarking also keeps people updated on the latest trends and news.

Through social bookmark websites, people can assign descriptive tags to their favorite sites, stories, images, or videos, making it easier for other users with similar interests to discover worthwhile content online. However, unlike file sharing, the resources themselves are not shared, merely the bookmarks or links that reference those resources.

Tags are user-generated short keyword phrases or titles that best describes or defines the category on any subject, location, name, features, tasks, people, ideas, etc. for a particular weblink.  The purpose of tags is to give each user a sense about the content being bookmarked, and making it easier to access the resource at a later time.

Tags can be selected by the item’s creator or by its viewer, depending upon the social bookmarking website. Once tagged, the resource labeled is grouped with every other resource that has been tagged with the same label—and is available to any other user searching the Social Bookmarking website by the tag or keyword phrase.

Social bookmarking has also become popular with website owners, webmasters, and Internet marketers who want to exploit a unique opportunity that services such as Digg, Delicious, MarkArk, Reddit, and StumbleUpon provide.

Adding social bookmark links to your blog or website makes it easy for readers to save and share your content. When a user bookmarks a page at social bookmarking website, those bookmarks can be seen across the world wide web, not just on the user’s personal computer.

Since social bookmarking websites generate links to sites and articles, and many also allow their users or visitors to post comments on these articles, these links tend to accumulate more tags over time.

The more tags and votes that a bookmarked site receives, the higher the ranking of that bookmark within that particular category on the social community website.

Google frequently crawls the bookmarking sites because they have become vast reservoirs of frequently updated content. Google and other major search engines easily identify the different website urls or addresses bookmarked on these social community websites and index them fast, making them a powerful tool of internet marketing and search engine optimization services (SEO).

Google ranks your web site based on content and backlinks, and that page rank has a tendency to increase as the website becomes more mature.

When your web pages get bookmarked on these sites, the links to your website URL gets picked up to, helping your website move up in the search engine result pages (SERPs).

Social Bookmark Marketing is a proven, effective social media marketing strategy. Manually submitting your website to social bookmarking sites like del.icio.us, Digg, MarkArk.com, StumbleUpon.com, Reddit.com and others will increase the opportunity you have of getting back links and natural or organic (free) traffic from Google, Yahoo, and Bing.

However, use good judgment when submitting your website content, keeping in mind that many social bookmarking sites tend to discourage blatant self-promotion.



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