Internet Marketeers will often argue and discuss on the best way to build quality backlinks. Building great links for your clients or for yourself isn’t as simple as it sounds, it can become really tough to find those quality links you so crave. Link baiting is not exception, however the hard work involved can often pay back a thousand times.

The process of creating link bait for your website works like this: -

  1. Create: Come up with an unique, fresh piece of content that interests and intrigues viewers
  2. Optimise: Optimise your content with appropriate links and keywords
  3. Promote: Push your content through every means at your disposable

However great your content is and how well its optimised, it still relies on webmasters & bloggers to pick up your content and post a link to it. This is a factor beyond control, but what we can do by promoting it well enough, is give it a better chance.

Creating Your Content

What kind of content makes good link bait material, you ask? Well you can break it down into roughly 5 Sectors : -

  • Useful / Informative Resource
  • Hot off the press news
  • Something funny
  • Controversy
  • Interesting or Cool

E.g. A blog post claiming that Microsoft is ru

n by monkeys, with some funny cartoon image attached would come under the sector of funny, people might share your sense of humour and pass it along on their own website or social media channels. (Although some people may believe that this is actually fact, not fiction)

Optimising Your Content

When your optimising your content, you need to make sure your not trying to see anything or promote business, services or products from a bias perspective. People are smart, they will realise the angle that the content is coming from. It should be a purely genuine piece of content, not designed to win customers. You should optimise your content based on the subject of the content. Make sure you make it compelling to the user as well as relevant to search engine bots.

The styling of your content should be a priority, it needs to be very clear, attractive and clutter-free. Using images, graphs and extracts to break up the text and give depth to your content. You should divide your content up with sub-headings, making sure to use H2, H3, H4 tags when necessary.

Promoting Your Content

To promote your content effectively you need to harness the power of social media. The reach of Facebook, Twitter and LinkedIn alone is incredible. You also have to address other means of promotion that you have available to you, the more your promote, the more you will get in return. Here are some ideas for promoting content :-

  • Social Networking
    • Facebook
    • Twitter
    • LinkedIn
    • MySpace
  • Social Bookmarking
    • Digg
    • Reddit
    • StumbleUpon
    • Delicious
  • Pinging Your Blog (RSS)
  • Posting comments on related subjects
  • Forum posts in relevant niche
  • Newsletters
  • Email and Forum Signatures
  • Friends & Family

The list goes on and on, but these are some of the main ways you should promote each and every piece of content you write to truly get the most out of it. You can also use each of these methods to reinforce the others, e.g. Ask on Facebook for people to digg your content or favourite your content on stumbleupon etc.


The secret to link bait success lies in patience. You need towrite some great content first that you are really proud of that you think the worldwide web will appreciate. Make sure that content is displayed in the best possible way. Then make sure as many people know about it as possible. Getting your content to go viral is the aim here, get that content spreading across the web in many different directions and you’ll have a successful piece of link bait.




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