Why Internet Marketing Just Sucks
It’s true. Internet Marketing is for losers. There is no such person as an ‘Internet Marketer’ anyway; anyone who believes otherwise is in for a very rude awakening. Let me explain…
If you set your sights on becoming an Internet Marketer, with dreams of all the trappings of online success which are wrongly associated with this title, then you are doomed to fail. Here’s why.
Internet marketing is the complete package of online marketing related activities including, but not limited to, affiliate marketing, Ebay trading, SEO work, web design, software sales etc. This is exactly why people who set out to become ‘Internet Marketers’ fail; they haven’t understood the meaning of the term and are unknowingly trying be all things at once. Here’s what to do instead.
Decide on an area of Internet Marketing (such as one of those mentioned earlier) and really, truly master it. You like designing? How about getting into web design? Or perhaps you like ‘tuning’ stuff and improving it’s performance? Try SEO (Search Engine Optimization).
Basically, we’re talking about mastering ONE area of Internet Marketing and providing a specialized service, instead of trying to be everything to one and all. This is what any successful online business person (Internet Marketer?!) has ever done and it’s the only way to succeed.
You will find the ‘big guns’ who have made it big online; you will find CPA experts, email marketing professionals, software millionaires, record-breaking affiliates, etc. Every one of these successful people mastered one area of IM and dominated it. (By the way, here’s a great example of how to by mastering your chosen field in IM).
Trying to be an ‘Internet Marketer’ is like using a shotgun instead of a rifle; you just can’t succeed with the former when the job-in-hand demands use of the latter. You can’t do the job with the wrong tools.
Internet marketing is a vast arena and there are so many components to it that for anyone to see IM as a single ‘skill’ or trade shows that they haven’t really thought things through or understood what it’s all about. Once you’ve understood this, you’ll be spoilt for choice as to area of IM to choose as your career.
So the advice is this; pick an area of Internet Marketing which you like and make a firm decision to become an expert. You won’t regret it.
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