Making Passive Niche Profits (Review, Plus Next Steps)
Okay, in the last article we left off with a homework assignment, where you were to jot down a list of potential physical products to sell to a hungry niche.
This targeted sub-group of individuals needed to be highly specific for the niche you selected. Now the next step is to verify that this niche actually wants the items you found on Amazon.
How do we confirm this?
Simple — we consult a free resource called the Google Adwords Keyword Tool. If you’ve never experimented with this before, don’t worry, it’s quite simple.
Just do a Google search (go figure, right?) and it’ll be the first result you see. Click ‘sign in’ in the upper right hand corner and create a free account if you don’t already have one.
After that’s done and you’re signed in, it’s time to check out the search volume for the various products you’ve found. Start with the first one on your list and simply enter that exact keyword phrase (for example, Sony XYZ HD TV… or whatever the specific name of the product is) into the search box.
Check the country or countries that apply and hit search. Next, in the lower left hand corner, deselect “broad match” and select “exact match” instead. This gives us a more accurate representation of the actual demand for this product.
In other words, we’re now verifying how many people in your country are searching for that exact term each and every month. Be sure to look at the “local” search volume, as opposed to the “global” search volume.
Passive Niche Profits Review
Again, this helps us to calculate a worse case scenario for what we could expect in terms of traffic generation if we were to target this term.
You can click on the local search volume column header to arrange from highest monthly searches to lowest monthly searches.
What we’re looking for is a specific term, ideally for a specific product, that gets no less than 500 local exact searches each month.
Doing this correctly is critical to making passive niche profits online. So that’s a brief review of yesterday’s training, plus an overview of what’s on tap for today.
Now for the rest of the day, I want you to roll up your sleeves and ‘put in some reps.’ In other words, get used to using the Google Keyword Tool. As an affiliate marketer who wants to sell high quality physical products to a starving market, you’ll absolutely need to master these research steps (called keyword research) before you’ll ever get your business off the ground.
In the next article, it’s going to get slightly more technical as we continue our research, but this time — we’ll be scoping out the competitors that may be in standing in the way of our passive niche profits.