For the last few years, trend of marketing online has become one of the hottest topics among businessmen, and almost every business owner is looking to take advantage of this amazing marketing channel that literally has the potential to drive insane amount of potential customers without spending a fortune. SEO is one thing in Internet Marketing, that bring highly targeted traffic to any website absolutely free. In this article we will lay down few of the key mistakes that marketers do while implementing SEO campaigns and hence face failure at the end.

Many professional SEOs around the globe rely on the strategy of white hat SEO in order to build their rank in search engines, and expand their reach to millions of potential customers from around the globe.

Poorly Written Content – One of the most successful technique is link building through content. But unfortunately many SEOs do it in a wrong way and hence they don’t see as good results as they want. Content Marketing, also known as Article Marketing is effective only if the content is of high quality and optimized for search engines. You cannot expect any piece of junk content to rank higher on search engine.

Usage Of Keywords – Every page on your website must be targeting some keywords and should be keyword rich. According to top SEOs, keyword density of at least 3-5% should be present in pages to be loved by search engines mainly Google. Almost every SEO in the world knows the importance of keywords, however recently, due to the increasing emphasize on social media marketing,  this importance of Keywords has been decreased a little. If keywords are used in the right manner and at right places, they will make your website to rank much higher with very little efforts.

Ineffective Use Of Heading Tags - It has been seen in last few years, that people have started to neglect the importance and effectiveness of Heading Tags in On Page SEO, the tags are H1, H2 and H3. They must be used in every page of  a website to get maximum benefits from on site content.

Stop Using Flash Content - Flash Content does not help at all, all it does is make your page heavy and very un-SEO friendly. Instead, make use of latest HTML-5 and CSS techniques to design attractive and eye-catching designs for your website.

The above are just four of the many SEO mistakes that we often see SEO experts do in their small business marketing campaigns, you must ensure that you don’t commit any of these mistakes to stay away from any negative impact from search engines in 2012.


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