Small Business Marketing Advice: A Few Simple Tips
Starting and running a small business can be hard work. A lot of people leave their current job and start their own business with the belief that they will be working less – but the truth is that the majority of small business owners that I know, put in a lot more hours that a regular employee.
The problem is that these new local business owners are spending so much time working IN their business, that they don’t have any spare time to work ON their business – which is where they can take the time to work on marketing plans, gauge what is working and look at new things they way wish to try and implement.
Now I know sometimes it can be hard to take advice but today I wanted to share with you a few simple tips that will help you market and grow your small business.
1. Hand Out Business Cards
Every business owners has business cards, but a lot of the time they just sit in their top drawer gathering dust. If you want to build your business you need to get out their and let people know about your business. Have a couple of your cards in your wallet and your car, so that whenever anyone asks what you do – you can just give them one of your business cards.
2. Join Your Local Chamber Of Commerce
The best way to start making some connections with other business people is to join your local chamber of commerce or a local business owners group. While it can sometimes be hard to get noticed, if you are genuinely interested in what other people are doing and make an effort to help them, then they will most likely return the favour.
3. Get An Optimised Website
The internet has become a part of our culture and more people are now turning to the internet and Google when they are looking for a business – as opposed to the Yellow Pages. It is now almost expected of businesses to have a website and if you a great local web design firm that knows search engine optimisation and online marketing then not only will you have a great website, but it will also help more people find you.
4. Utilize Social Networks
Recently Facebook overtook Google as the website that we spend the most time on as a global population, which means if your business doesn’t already have a Facebook page, then you should look at getting one soon. You can create a landing page that helps you build an email list, and you can initiate conversation with your market very simply.
For an example of a Facebook landing page, look at my Sunshine Coast web design firms page.
5. Focus On Repeat Business
But the truth is that it is a whole lot easier to keep a customer (or upsell them) than it is to find a brand new client. So focus on a loyalty or rewards program to keep your regular customers coming back and happy.
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