Promotional Ideas for Your Small Business in 2012
Small business owners have been facing rough times over recent years. Heck, even large, stable corporations have had their fair share of troubles. So it’s no surprise so many are left with dwindling advertising budgets. However, you may be surprised at just how much marketing can be squeezed out of just about any budget. Here are just a few ways that you can market your business without spending a fortune…
Share Your Website
You spent the time and money to design and build your website, so make the most out of it. It does you absolutely no good if no one knows about it. While you should be using social media and search engine optimization to get your site found online, you should also be telling absolutely everyone where to find your website.
Your company letterhead should include the URL to your site. Your email signature should link to your site. Your receipts should have your URL printed on them. Anywhere and everywhere your business is mentioned should include the web address to your site.
Knowledgeable & Helpful Employees
Each and every person that works in your company is a potential customer magnet. You never know who their friends and family are or who they meet. Word of mouth is the most credible form of advertising and it costs you nothing. Make sure they can be a spokesman if the need arises. Make sure that customer service is excellent too, as every customer is a potential spokesman as well.
Gifts and Promotional Products
Show your customers that you appreciate them with small, unexpected gifts. You can get promotional products very cheaply that can go a long way. They can be given away during a special sale, mailed out or simply placed on your checkout counter. The same goes with business partners or clients.
Small promo items may not seem like much, but just think… a simple magnet on someone’s fridge does two things: it keeps you in the forefront of their mind for when they need what you offer, but friends and family are also likely to see it. A simple pen with your business on it can be seen by thousands of people over time. Now imagine you have hundreds of them floating around town.
If you have customers who meet a lot of people on a daily basis, just a few of them could get your business name in front of tons of potential new clients in a very short amount of time.
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