Running a small business has always been tough, but today there are new challenges. In addition to understanding their own business, the owner must now understand Internet promotion.

In the past, local businesses simply paid for an ad in the Yellow Pages, and perhaps booked a weekly newspaper ad. But today, the majority of customer use the Internet to find local products and services.

Appearances Count

Studies show that customers don’t trust a business if the website does not look professional, so the first step is to make sure you have a good looking website. It’s also critical that the website display correctly in all browsers.

This is not a good place to cut corners by hiring an amateur or a beginner… hire a professional who understands the latest web standards and knows how to build a good-looking site.

Your site should also be optimized for search engines. You’ll need to include the key terms and phrases that customers will use when searching for your products or services. A professional web designer should be able to properly optimize your website as part of the design.

Be Sociable

“Social Networking” has become the modern form of personal recommendations and referrals. Be sure your website features a Facebook “like” button and a Google “+1″ button!

You may want to consider a Facebook page or a Twitter page, but only if you intend to post regular updates, and you really have something worthwhile and interesting to say. Otherwise, don’t bother. A page that isn’t regularly updated is worse than having none at all.

Get Listed

Be sure to submit your site to local business directories, as well as Google Places, Yahoo Local, and Bing Local. Getting listed in local directories can bring traffic to your site, and will also help improve your position in search engines.

Also, be sure your site is listed on Yelp and other rating and review sites, and encourage your customers to submit positive reviews! (For a list of review sites, visit the Rating and Review Professional Association.)

Find a Designer

A Professional web design firm can help with these and other needs. We recommend Main Street Web Group.

You’ll find many other local design firms in the Quintimation Web Design Directory.

Related Reading

Search Engine Optimization (SEO) Basics

How to Choose a Web Designer

 

Tags: , , , , ,




Related Info
We are a leading online payday loan resource company that provides quick cash loans to help you address your financial needs. If an unexpected financial cost is burdening you, quick cash loans are an immediate solution to help you until your next payday. By utilizing quick cash loans, you save money by avoiding late payment penalties or overdraft fees. Apply now for your quick cash loans

Do you have unexpected bills or are strapped for cash till payday? If you are desperately short of funds and need a payday advance as you cannot wait till your next paycheck then apply here now. It is very quick and very easy. Apply here for payday loans online.

With Today's economy and the financial hurdles that stun us, monetary safety is one of the most essential priorities we must undertake. The key to this is your credit score; nothing can be more important than those three digits. You might ask yourself, "What is a good credit score" We will tell you all about it and more. We offer financial information and support about your credit scores and reports, and the importance of knowing what each thing means.

If you are serious about improving your finance situation Forex trading might be what you are looking for, in the Forex Forum you will find all the information you'll need to know about how to increase your income with Forex.

These Christmas gift baskets and holiday gift ideas make great presents.

If you are short of cash and need money fast one of you best options to get a loan is from a 100 day loans company, you will need to return the loan in 100 days.

Online education is also a great invention which comes with the help of information technology and online degree programs.

 

No comments

Be the first one to leave a comment.

 
 

Top 100 Writers – Niche Sites

Here are Top 100 Writers sites that specialize in specific niches:

Games
IT
Weight Loss
Hosting - Available
Computers - Available
Home - Available

More Links