Did you know that LinkedIn can significantly improve your company’s lead generation? Find out how.

Millions of companies have ventured in to the world of social media and for good reason too. When it comes to business, social media can provide exposure to different markets, generate qualified leads and sell products or services, further contributing to greater revenue growth.

Business minded social media sites are communities of professionals who are ready to network and are looking to do business… and that are what LinkedIn is. With more than 100 million members, LinkedIn is the largest social networking site for business professionals.

Like any other social media website, LinkedIn is all about creating and maintaining new and existing relationships.

There are a million reasons why you should become a member of LinkedIn, but the most popular one would have to be lead generation. Here are five reasons why LinkedIn should be a part of your lead generation strategy:

Brand exposure

In addition to the 100 million members it already has, LinkedIn attracts a new user every second. And not just any user – these new users are among the highest earning members (more so than any other social media site) and half of them are considered to be decision makers in their organizations so this is a quality market. A lot of companies use this ever growing community to market their products on company and employee pages and why you wouldn’t when it’s largely untapped.

‘Cool’ by association

With the ‘stranger danger’ sentimentality alive and well, a lot of people are hesitant to find trust or credibility in something straight away unless it has been recommended to them. With LinkedIn you can display and build up your credible recommendations. So those that you are connected with will get added reinforcement regarding the quality of your products and service.

As your network of connections grow, use your direct contacts to meet more prospects. A connection can vouch for your expertise and evoke confidence in the quality of your product or service.  A sales lead is always stronger when it is backed up by a trusted recommendation.


LinkedIn is all about connections – both personal and professional. The connections feature lets you view your direct contacts, view your direct contact’s connections and search the LinkedIn community for prospects. This is a great tool for prospecting, especially if your direct contacts are willing to introduce you to some of their contacts.


Nothing improves your marketing, or more specifically your sales pitch, than listening and learning from your markets. What you are looking for are commonalities and shared experiences you can use in your sales pitch so read your prospect’s LinkedIn profile to find information that can strengthen your bond. It might be one of their recommendations or if you know someone who recommended your prospect, be sure to bring up the connection – this can help you get your foot in the door.

LinkedIn is a great tool to leverage the relationships you already have to create new ones. If you aren’t already a member of LinkedIn, get on – you can’t afford not to use it as part of your lead generation. If you are a social media novice you might like to use a professional – just look online for a marketing specialist in your area with search terms like ‘’ or ‘’.




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