Many people underestimate how important their shop shelving decision is in terms of the overall experience the consumer has in their store. The most important thing is a store owner’s mind is, and always will be, the product they are selling. After all, this is what the consumer comes in for and this is what they take home.

However, it is a naive store owner who underestimates the power of context in swaying a 50/50 prospect into purchasing their goods. It therefore stands to reason that we should not discount the influence shop shelving have in influencing the purchaser (as minor as it may seem).

The Psychology of Context

Before understanding how shop shelving can indirectly affect your sales, we must first take into account the consumer psychology regarding context.

The context in which a product is displayed has a huge effect on our decision whether or not we want it and whether we want to purchase it. We do not view the product in isolation, which is why it is imperative to take into account the entire consumer experience.

Everything counts when it comes to our perception of brands and products, from the graphic of the company logo to the friendliness of the staff who serve us. Ultimately, it is our perception of a brand and our experience within it that keeps us coming back. It is this return custom that store owners really need if they want to make the big bucks.

The Importance of Shop Shelving

How the product is presented has a big impact on our psychology. Think of how you would feel if you went to pick up a product off that was bent, rusted, or even broken. Now think about how you would feel if you picked up the same product off clean, tidy shop shelving, painted in a colour that matched the aesthetic of the store and the vibe of the brand.

Although you will be handling exactly the same product in both cases, you will have negative associations with the former and positive ones with the later. If you are making a split decision whether to buy the product, then it is the shop shelving which makes the difference.

So when you are setting up a store, do not rush into acquiring your shop shelving and never accept any old rubbish. Remember, people who take their business seriously, take their shop shelving seriously.


Tags: ,

Related Info
We are a leading online payday loan resource company that provides quick cash loans to help you address your financial needs. If an unexpected financial cost is burdening you, quick cash loans are an immediate solution to help you until your next payday. By utilizing quick cash loans, you save money by avoiding late payment penalties or overdraft fees. Apply now for your quick cash loans

Do you have unexpected bills or are strapped for cash till payday? If you are desperately short of funds and need a payday advance as you cannot wait till your next paycheck then apply here now. It is very quick and very easy. Apply here for payday loans online.

With Today's economy and the financial hurdles that stun us, monetary safety is one of the most essential priorities we must undertake. The key to this is your credit score; nothing can be more important than those three digits. You might ask yourself, "What is a good credit score" We will tell you all about it and more. We offer financial information and support about your credit scores and reports, and the importance of knowing what each thing means.

If you are serious about improving your finance situation Forex trading might be what you are looking for, in the Forex Forum you will find all the information you'll need to know about how to increase your income with Forex.

These Christmas gift baskets and holiday gift ideas make great presents.

If you are short of cash and need money fast one of you best options to get a loan is from a 100 day loans company, you will need to return the loan in 100 days.

Online education is also a great invention which comes with the help of information technology and online degree programs.


No comments

Be the first one to leave a comment.


Top 100 Writers – Niche Sites

Here are Top 100 Writers sites that specialize in specific niches:

Weight Loss
Hosting - Available
Computers - Available
Home - Available

More Links