The Implications and Importance of Field Marketing

Most new products inception occurs behind closed doors, usually by some creative developers working for the company. They think amongst guerrilla-campaign-eat-freshthemselves products they think will be a hit with the general public and ultimately will make the company money. They then come up with a product they believe will sell, they have looked at possible issues with it and they think everything is good. Sending this design straight to the production company and then straight onto the shelves is one of the biggest failures they could do. A team of creative designers are not the general public and you should always field test your product before putting it on the shelves to sell.

Field Marketing Examples

An example of a type of company that would benefit from having some thorough field market research conducted would be a perfume manufacturer. Creating a new cologne will be done by a few people in a scent lab and then finalised and bottled. A great way to ensure not only the producers love it but your target customers is by conducting field marketing. Giving out free samples to people and asking for their feedback is great for not only getting a good sense of the desirability of the product but also fantastic advertising. Quite often in town centres people giving out ‘freebies’ can become overwhelmed with demand which is exactly what they want. You now also have word of mouth advertising taking place, probably the most influential. It’s important to gather as much feedback as possible from your tasters and freebies, so have questionnaires on hand and staff to ask consumers for their opinions.

Field Marketing Research

Research shows that 70% of buying decisions are made in the store, so making samples available within the store is just as vital as promoting the product outside the store. Perfume samples should be available next to packaged items, and in food shops small trays of samples of that new cake next to the packaged cake. Research also shows that 60% of customer deflections are due to poor interactions with staff so make sure those promoting it are trained in assisted selling.

Field Marketing Products Guerrilla Style

If you don’t sell a physical product and instead sell a service you can still field guerrilla-marketing-exmapletest by giving out free taster sessions. These should be a short service giving customers the preview of your full one. Then you can gather feedback from them and see how you can improve it, this will also potentially spark word of mouth advertisements, and is still an excellent advertisement for your brand.

What about full on ?

 



Related Info
We are a leading online payday loan resource company that provides quick cash loans to help you address your financial needs. If an unexpected financial cost is burdening you, quick cash loans are an immediate solution to help you until your next payday. By utilizing quick cash loans, you save money by avoiding late payment penalties or overdraft fees. Apply now for your quick cash loans

Do you have unexpected bills or are strapped for cash till payday? If you are desperately short of funds and need a payday advance as you cannot wait till your next paycheck then apply here now. It is very quick and very easy. Apply here for payday loans online.

With Today's economy and the financial hurdles that stun us, monetary safety is one of the most essential priorities we must undertake. The key to this is your credit score; nothing can be more important than those three digits. You might ask yourself, "What is a good credit score" We will tell you all about it and more. We offer financial information and support about your credit scores and reports, and the importance of knowing what each thing means.

If you are serious about improving your finance situation Forex trading might be what you are looking for, in the Forex Forum you will find all the information you'll need to know about how to increase your income with Forex.

These Christmas gift baskets and holiday gift ideas make great presents.

If you are short of cash and need money fast one of you best options to get a loan is from a 100 day loans company, you will need to return the loan in 100 days.

Online education is also a great invention which comes with the help of information technology and online degree programs.

 

No comments

Be the first one to leave a comment.

 
 

Top 100 Writers – Niche Sites

Here are Top 100 Writers sites that specialize in specific niches:

Games
IT
Weight Loss
Hosting - Available
Computers - Available
Home - Available

More Links